350+ Hotel Marketing Tactics

To Help You Overcome This CRISIS

Hilton Hotels
Marriott Hotels
Radisson Blu Hotels
Westin Hotels
IHG hotels

Discover All Tactics

  • 3

    Landing Page Tactics

    • Tactic #1: Having a User-Centered Website Design

    • Tactic #2: Avoid Sending Marketing Traffic To Homepage

    • Tactic #3: Landing Page Layout for Direct Bookings

    • Tactic #4: Booking Engine Widget

    • Tactic #5: Sticky Booking Engine Widget

      FREE PREVIEW
    • Tactic #6: Pre-Loading Rates on Widget

    • Tactic #7: Recent Searches Below The Booking Engine Widget

    • Tactic #8: Last Search in a Separate Widget

    • Tactic #9: Hero Background Video

    • Tactic #10: Photo Album Link

    • Tactic #11: How To Arrange Photos Within The Album

    • Tactic #12: The Optimal Navigation Menu

    • Tactic #13: Get Your Brand Recognized By Users

    • Tactic #14: The Optimal Language Menu

    • Tactic #15: Prioritizing Languages For Translation

    • Tactic #16: Telephone Icon & Callable Link

    • Tactic #17: The Contact Us Icon

    • Tactic #18: Star Rating Widget

    • Tactic #19: Top Reasons To Book Direct

    • Tactic #20: Presenting Rooms & Suites Effectively

    • Tactic #21: Using a Room Type Filter

    • Tactic #22: Showing Lowest Rate Per Room Type

      FREE PREVIEW
    • Tactic #23: Pop-Up Window Per Room Type

    • Tactic #24: Presenting The Hotel Effectively

    • Tactic #25: USPs in Hotel Description

    • Tactic #26: Keywords in Hotel Description

    • Tactic #27: Showing Hotel Location

    • Tactic #28: Embedding an Interactive Map

    • Tactic #29: Custom Interactive Map

    • Tactic #30: Showing Nearby Points of Interest

    • Tactic #31: Showing Top Hotel Amenities & Services

    • Tactic #32: Showing Direct Booking Benefits

    • Tactic #33: Presenting Hotel Facilities

    • Tactic #34: Instructions On How To Get To Hotel

    • Tactic #35: Presenting Special Offers

    • Tactic #36: Presenting All Amenities & Services

    • Tactic #37: Presenting All Hotel Policies

    • Tactic #38: Showing Guest Reviews

    • Tactic #39: Using a Live Chat Function

    • Tactic #40: Using a Chatbot

    • Tactic #41: Putting Together a List of Queries & Request

    • Tactic #42: Adding an FAQ Content Section

  • 4

    Homepage Tactics

    • Tactic #43: Homepage Layout For Direct Bookings

    • Tactic #44: Hero Background Video

      FREE PREVIEW
    • Tactic #45: Presenting Rooms & Suites Effectively

    • Tactic #46: Presenting Direct Booking Benefits

    • Tactic #47: Presenting Restaurants & Bars

    • Tactic #48: Presenting Fitness & Wellness Centre

    • Tactic #49: Presenting Meeting & Event Facilities

    • Tactic #50: Presenting The Hotel

    • Tactic #51: Presenting Special Offers

    • Tactic #52: Presenting Blog Articles

    • Tactic #53: Enticing Visitors To Subscribe

  • 5

    Booking Engine Tactics

    • Tactic #54: Investing in a BE Platform

    • Tactic #55: Following Brand Guidelines

    • Tactic #56: Adding BE on Your Subdomain

    • Tactic #57: Offering a Simple Reservation Process

    • Tactic #58: Hiding The Hamburger Menu

    • Tactic #59: Offering Multi-Language & Currency Options

    • Tactic #60: Booking Engine Widget

    • Tactic #61: Promotion Codes & Special Rates

    • Tactic #62: Displaying a Breadcrumb Trail

    • Tactic #63: Enabling Easy Comparison of Room Types

    • Tactic #64: Featuring a Photo Album & Video

    • Tactic #65: Presenting Rate Plans Effectively

      FREE PREVIEW
    • Tactic #66: Showing Rates Inclusive of Taxes & Fees

    • Tactic #67: Enabling Room Order Auto Optimisation

      FREE PREVIEW
    • Tactic #68: Presenting Direct Booking Benefits

    • Tactic #69: Comparing Your Direct Rate With Live OTA Rates

    • Tactic #70: Resolving Rate Parity Issues

    • Tactic #71: Conducting Competitor Rate Shopping

    • Tactic #72: Avoid Using Website Footer Menu

    • Tactic #73: Using LiveChat & Chatbot

    • Tactic #74: Creating a Sense of Urgency

      FREE PREVIEW
    • Tactic #75: Upselling Services

      FREE PREVIEW
    • Tactic #76: Categorizing & Prioritizing Services

    • Tactic #77: Upselling With Discounts

    • Tactic #78: Optimizing The Personal & Payment Details Form

    • Tactic #79: Using HTML Autocomplete Attributes

    • Tactic #80: Offering Multiple Payment Options

    • Tactic #81: Showing Important Policies Before Confirmation

    • Tactic #82: Optimizing The Confirmation Page

    • Tactic #83: Instructions On How To Get To Hotel

    • Tactic #84: Upselling Services on Confirmation Page

    • Tactic #85: Showing Useful Blog Articles

    • Tactic #86: Asking Converters To Subscribe

    • Tactic #87: Asking Converters to Follow You On Social Media

    • Tactic #88: Showing Hamburger & Footer Menus

    • Tactic #89: Enabling Users to Save Their Search

    • Tactic #90: Triggering an Exit Pop-Up

    • Tactic #91: Maintaining Consistency In Translation

    • Tactic #92: Decreasing Page Load Times

    • Tactic #93: Responsive Booking Engine

    • Tactic #94: Ability to Customize Emails

    • Tactic #95: Ability to Enhance Data Collection

    • Tactic #96: Integration with Other Platforms

    • Tactic #97: BE Uptime, Compensation & Customer Support

    • Tactic #98: Getting a BE That Invests in CRO

    • Tactic #99: Friendly BE UX for Hotel Staff

  • 6

    Email Marketing Tactics

    • Introduction To Email Marketing

    • Tactic #100: Running Triggered Email Campaigns

    • Tactic #101: Optimizing The Booking Confirmation Email

    • Tactic #102: Upselling Services Through Confirmation Email

    • Tactic #103: Showing Directions To Hotel

    • Tactic #104: Helping Bookers Plan Their Trip

    • Tactic #105: Asking Converters To Subscribe & Follow You On Social Media

    • Tactic #106: Optimizing The Booking Modification Email

    • Tactic #107: Giving Customers Reasons For Keeping Their Booking

    • Tactic #108: Optimizing The Booking Cancellation Email

      FREE PREVIEW
    • Tactic #109: Creating The Fear Of Missing Out

      FREE PREVIEW
    • Tactic #110: Giving Them Compelling Reasons to Rebook

    • Tactic #111: Sending Pre-Arrival Emails

    • Tactic #112: 20-Day Pre-Arrival Email

    • Tactic #113: 5-Day Pre-Arrival Email

    • Tactic #114: 1-Day Pre-Arrival Email

    • Tactic #115: Sending On-Stay Emails

    • Tactic #116: On-Property Welcome Email

    • Tactic #117: 3rd-Day On-Property Email

    • Tactic #118: Sending Post-Stay Emails

    • Tactic #119: Thanks For Staying With Us Email

    • Tactic #120: Birthday Special Offer Email

    • Tactic #121: Booking Anniversary Email

    • Tactic #122: Subscription Welcome Email

    • Tactic #123: Running Bulk Email Campaigns

    • Tactic #124: Seasonal Offer Email Campaigns

    • Tactic #125: Flash Sale Email Campaigns

    • Tactic #126: Email Newsletters

    • Tactic #127: Ensuring GDPR Compliance

    • Tactic #128: Effective Segmentation & Targeting

    • Tactic #129: Increasing Email Open Rates

    • Tactic #130: Accurately Tracking Your Email Campaigns

    • Tactic #131: A/B Testing Your Email Templates

  • 7

    Search Engine Optimization Tactics

    • Introduction To Search Engine Optimization

    • Tactic #132: Installing an SSL Certificate on Your Website

    • Tactic #133: Decreasing Page Load Times

      FREE PREVIEW
    • Tactic #134: Using a Content Delivery Network

    • Tactic #135: Leveraging Browser Caching

    • Tactic #136: Optimizing Image Filesizes & Filetypes

    • Tactic #137: Enabling Gzip Compression

    • Tactic #138: Reducing The Number of HTTP Requests

      FREE PREVIEW
    • Tactic #139: Minifying & Combining HTML, CSS & JavaScript Files

    • Tactic #140: Combining Images in CSS Sprites

    • Tactic #141: Implementing Lazy Loading

    • Tactic #142: Reducing The Number of Redirects

    • Tactic #143: Blocking Unnecessary or Irrelevant Assets

    • Tactic #144: Leveraging Asynchronous Loading

    • Tactic #145: Eliminating Render-Blocking JavaScript & CSS

    • Tactic #146: Having AMP-Optimized Landing Pages

    • Tactic #147: Reducing Server Response Time

    • Tactic #148: Identifying & Fixing 4xx and 5xx Errors

    • Tactic #149: Adding a Canonical Tag To Your Landing Pages

    • Tactic #150: Using a Mobile Responsive Design

    • Tactic #151: International Audience Targeting

    • Tactic #152: Schema & Structured Data For Hotels

    • Tactic #153: Effective Keyword Research & Optimisation

    • Tactic #154: Dealing with Duplicate Content

    • Tactic #155: Leveraging Local SEO Techniques

    • Tactic #156: Finding Unlinked Brand Mentions

    • Tactic #157: Internal Link Optimisation

    • Tactic #158: Checking Your Domain Penalty History

    • Tactic #159: Checking Spam & Safe Browsing Status

  • 8

    Paid Search Advertising Tactics

    • Introduction To Paid Search Advertising

    • Tactic #160: Assessing the Quality Score of Your Existing Account

      FREE PREVIEW
    • Tactic #161: Performing Keyword Research Using Filters

    • Tactic #162: Creating Negative Keyword Lists

    • Tactic #163: Performing Keyword Segmentation

    • Tactic #164: Landing Page Keyword Optimisation

    • Tactic #165: Paid Search Campaigns in Other Languages

    • Tactic #166: Effective Campaign Structure

    • Tactic #167: Adding Negative Keyword Lists at Campaign Level

    • Tactic #168: Effective Ad Group Structure

    • Tactic #169: Adding Negative Keyword at Ad Group Level

    • Tactic #170: Fixing Keyword Conflicts

    • Tactic #171: Creating Relevant Adverts Per Ad Group

    • Tactic #172: Adding Relevant Sitelink Extensions

    • Tactic #173: Adding Relevant Callout Extensions

    • Tactic #174: Adding Relevant Price Extensions

    • Tactic #175: Adding Relevant Structured Snippets

    • Tactic #176: Adding a Seller Rating Extension

    • Tactic #177: Adding App Extensions

    • Tactic #178: Adding a Call Extension

    • Tactic #179: Adding a Location Extension

    • Tactic #180: Adding Review Extensions

    • Tactic #181: Adding Image Extensions

    • Tactic #182: Adding an Action Extension

    • Tactic #183: Fixing Disapproved Ads & Extensions

    • Tactic #184: Excluding Recent Bookers From Campaign Targeting

    • Tactic #185: Targeting Previous Website Visitors Who Didn’t Convert

    • Tactic #186: Targeting Similar Audiences

    • Tactic #187: Using Customer Match Data

    • Tactic #188: Excluding Static IP Addresses

    • Tactic #189: Improving Landing Page Speed

    • Tactic #190: Submitting Your Trademark To Search Engines

    • Tactic #191: Finding & Reporting Trademark Infringements

    • Tactic #192: Pursuing Action for Trademark Infringement

    • Tactic #193: Enabling Data-Driven Attribution Modelling

    • Tactic #194: Deciding on Your ROAS Target

    • Tactic #195: Controlling Your ROAS

    • Tactic #196: Dealing With Campaigns That Are Limited By Budget

    • Tactic #197: Analyzing The Performance of Search Engine Partners

    • Tactic #198: Going Through the Search Term Report

    • Tactic #199: Finding & Fixing Low-Quality Keywords

    • Tactic #200: Dealing With Competition Against Yourself

    • Tactic #201: Leveraging Device Bid Adjustments

    • Tactic #202: Leveraging Location Bid Adjustments

    • Tactic #203: Leveraging Ad Scheduling Bid Adjustments

    • Tactic #204: Automating Processes Using Scripts

  • 9

    Programmatic Advertising Tactics

    • Introduction To Programmatic Advertising

    • Tactic #205: Running Remarketing Campaigns

    • Tactic #206: Excluding Bookers From Remarketing Campaigns

    • Tactic #207: Avoid Targeting All Website Visitors

      FREE PREVIEW
    • Tactic #208: Targeting Previous Landing Page Visitors

    • Tactic #209: Targeting Previous Booking Engine Visitors

    • Tactic #210: Targeting Users Who Reached Certain Steps in BE

    • Tactic #211: Combining Remarketing With Third-Party Audience Lists

    • Tactic #213: Running Prospecting Campaigns

    • Tactic #214: Excluding Audiences from Prospecting Campaigns

    • Tactic #215: Lookalike / Artificial Intelligence Targeting

    • Tactic #216: Third-Party Audience Segment Targeting

    • Tactic #217: Other Forms of Prospecting Targeting

    • Tactic #218: Layered Targeting

    • Tactic #219: Excluding Static IP Addresses

    • Tactic #220: Excluding Hotel Location From Campaign Targeting

    • Tactic #221: Using Frequency Capping

    • Tactic #222: Building Ad Creatives Effortlessly & at Low-Cost

    • Tactic #223: Banner Sets in Many Dimensions

    • Tactic #224: Checking Competitor Banner Ads

    • Tactic #225: Creating HTML5 & Rich Media Ads

    • Tactic #226: Avoiding Video Ad Throttling

    • Tactic #227: Running Real-Time Bidding Campaigns

    • Tactic #228: Running Programmatic Direct Campaigns

    • Tactic #229: Eliminating Advertising Fraud

    • Tactic #230: Increasing Ad Viewability

    • Tactic #231: Ensuring Brand Safety

    • Tactic #232: Using Data-Driven Attribution Modelling

    • Tactic #233: Programmatic Ad Campaigns in Other Languages

    • Tactic #234: Effective Campaigns Structure & Naming Conventions

  • 10

    Metasearch Advertising Tactics

    • Introduction To Metasearch Advertising

    • Tactic #235: Choosing The Right Account Management Option

    • Tactic #236: Choosing The Right Metasearch Engines

    • Tactic #237: Choosing The Right Bidding Model

      FREE PREVIEW
    • Tactic #238: Maintaining Rate Parity

    • Tactic #239: Creating a Metasearch-Specific Rate Plan

    • Tactic #240: Optimizing Campaign Targeting

    • Tactic #241: Adding Callout Extensions

    • Tactic #242: Enhancing Campaign Tracking & Data Collection

    • Tactic #243: Monitoring & Controlling ROAS

    • Tactic #244: TripAdvisor Instant Booking

    • Tactic #245: Trivago Rate Connect

  • 11

    Social Media Marketing Tactics

    • Introduction To Social Media Marketing

    • Tactic #246: Running Remarketing Campaigns

    • Tactic #247: Excluding Audiences From Remarketing Campaigns

    • Tactic #248: Avoid Targeting All Website Visitors

      FREE PREVIEW
    • Tactic #249: Targeting Previous Landing Page Visitors

    • Tactic #250: Targeting Previous Booking Engine Visitors

    • Tactic #251: Targeting Users Who Reached Certain Steps in BE

    • Tactic #252: Combining Remarketing With Third-Party Audience Lists

    • Tactic #253: Combining Remarketing With Lookalike Audience Lists

    • Tactic #254: Running Prospecting Campaigns

    • Tactic #255: Excluding Audiences from Prospecting Campaigns

    • Tactic #256: Lookalike / Artificial Intelligence Targeting

    • Tactic #257: Third-Party Audience Segment Targeting

    • Tactic #258: Layered Targeting

    • Tactic #259: Audience Match Targeting

    • Tactic #260: Excluding Hotel Location From Campaign Targeting

    • Tactic #261: Excluding Internal Traffic

    • Tactic #262: Using Frequency Capping

    • Tactic #263: Creating Carousel Ads

    • Tactic #264: Creating Instant Experience Ads

    • Tactic #265: Creating Collection Ads

    • Tactic #266: Creating Dynamic Ads

    • Tactic #267: Building Creatives Effortlessly & at Low-Cost

    • Tactic #268: Boosting Facebook Relevance Scores

    • Tactic #269: Focusing on Improving Organic Reach

    • Tactic #270: Adding Booking Engine Widget on Facebook

    • Tactic #271: Adding The Reviews Tab on Facebook

    • Tactic #272: Adding The Offers Tab on Facebook

    • Tactic #273: Adding a Chatbot on Facebook Messenger

    • Tactic #274: Implementing Facebook Global Pages

    • Tactic #275: Producing Social Media Content

    • Tactic #276: Publishing Social Media Content

    • Tactic #277: Effective Community Management

    • Tactic #278: Adding UTM Tags to All URLs

  • 12

    Native Advertising Tactics

    • Introduction To Native Advertising

    • Tactic #279: Running Prospecting Campaigns

    • Tactic #280: Running Remarketing Campaigns

    • Tactic #281: Creating In-Feed Native Ads

    • Tactic #282: Creating In-Content Native Ads

    • Tactic #283: Creating Content Recommendation Ads

    • Tactic #284: Creating Paid Branded Content

    • Tactic #285: Adding UTM Tags to All URLs

  • 13

    Inbound Marketing Tactics

    • Introduction to Inbound Marketing

    • Tactic #286: Creating Marketing Personas

    • Tactic #287: Creating Negative Marketing Personas

    • Tactic #288: Getting Started with Blog Marketing

    • Tactic #289: Publishing Great Blog Articles

    • Tactic #290: Adding Your Booking Engine Widget

    • Tactic #291: Adding Special Offers in Blog Articles

    • Tactic #292: Adding Open Graph Meta Tags

    • Tactic #293: Asking Blog Visitors to Share Your Articles

    • Tactic #294: Asking Blog Visitors to Subscribe

    • Tactic #295: Promoting Your Blog Articles Organically

    • Tactic #296: Repromoting The Most Successful Content

    • Tactic #297: Getting Started With Guest Blogging

    • Tactic #298: Getting Started With Video Marketing

    • Tactic #299: Getting Started With Influencer Marketing

  • 14

    Conversion Rate Optimization Tactics

    • Introduction To Conversion Rate Optimisation

    • Tactic #300: Analyzing Page Scroll Depth

    • Tactic #301: Analyzing Web Page Heatmaps

    • Tactic #302: Recording User Behavior

    • Tactic #303: Collecting User Feedback

    • Tactic #304: Analyzing Booking Engine Funnel

    • Tactic #305: Tracking Form Validation Errors

    • Tactic #306: Tracking Booking Cancellations

    • Tactic #307: Running A/B Tests

    • Tactic #308: Making Smarter Marketing Spend Decisions

  • 15

    Reputation Management Tactics

    • Introduction To Reputation Management

    • Tactic #309: Starting Using an ORM Tool

    • Tactic #310: Identifying Strengths, Weaknesses & Opportunities

    • Tactic #311: Formulating Your ORM Strategy

    • Tactic #312: Catching Negative Reviews Before They Happen

    • Tactic #313: Asking Happy Guests To Leave Their Reviews

    • Tactic #314: Responding to Every Review

    • Tactic #315: Using Dynamic Response Templates

    • Tactic #316: Compare Your Performance With Competitors

  • 16

    Miscellaneous Hotel Marketing Tactics

    • Tactic #317: Creating a Loyalty Rewards Program

    • Tactic #318: Running Coupon Campaigns

    • Tactic #319: Running Cashback Campaigns

    • Tactic #320: Running a Referral Program

    • Tactic #321: Leveraging Virtual Reality Technology

  • 17

    BONUS: Tactics for Increasing Indirect Bookings

    • Introduction - Tactics For Increasing Indirect Bookings

    • Tactic #322: Renegotiating Commission Rates with OTAs

    • Tactic #323: Listing Your Property on Many OTA Sites

    • Tactic #324: Optimizing Photo Albums on OTA Sites

    • Tactic #325: Ensuring 100% Content Score

    • Tactic #326: Ensuring 100% Reply Score

    • Tactic #327: Ensuring Great Review Score

    • Tactic #328: Running Advertising Campaigns on OTAs

    • Tactic #329: Running Campaigns on Booking.com

    • Tactic #330: Running Campaigns on Expedia-Owned Sites

  • 18

    BONUS: Tactics For Promoting Hotel Facilities

    • Introduction - Tactics For Promoting Hotel Facilities

    • Tactic #331: Creating Marketing Personas

    • Tactic #332: Giving Your Facilities Their Own Websites

    • Tactic #333: Addressing All Website Visitor Needs

    • Tactic #334: Adding an Online Booking System

    • Tactic #335: Using Livechat & Chatbot

    • Tactic #336: Performing Search Engine Optimisation

    • Tactic #337: Listing Your Facilities in Online Directories

    • Tactic #338: Focusing on Reputation Management

    • Tactic #339: Having a Strong Social Media Presence

    • Tactic #340: Partnering Up With Nearby Companies

    • Tactic #341: Running Email Marketing Campaigns

    • Tactic #342: Running Online Advertising Campaigns

  • 19

    Thank You, Review & Feedback

    • Thank You - Feedback

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Featured Reviews

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"This course is excellent! It covers every aspect of hotel marketing. I've got so many new ideas. Thank you so much"

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"It's the best hotel marketing course available online. It's full of great tactics and ideas. All tactics are explained really well. I fully recommend this course."

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About The Instructor

Managing Director

Alex Vasileiadis

Alex Vasileiadis is a data-driven digital marketing professional with years of in-house and agency side experience.

Over the last decade, he was trusted to manage millions of dollars per year in online advertising campaigns for businesses in both the B2B and B2C spaces across several industries such as Financial, Travel, Real-Estate, Automotive, iGaming, Retail and many more.

He has also helped companies operating in difficult niches that are subjected to a lot of regulations succeed in online advertising. In addition to that, he helped several multinational corporations successfully run campaigns in more than 20 different countries including the US, UK, Spain, France, Italy, Canada, Russia and United Arab Emirates, to name a few.